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The brand Milus, known for the finest Swiss watches, was created in 1919 in Bienne and has enjoyed 88 years of experience in the areas of design and the art of the watchmaker’s craft. With the foundation of the new company „Milus International SA“ in 2002, a new era began for the brand. Milus’ collections are meant for men and women whose passion for watches gathers creative originality, will for perfection and precision and the essential touch of sensual luxury.
  
Milus is more than a product. Milus watches stand for an outlook on life, a philosophy; for the luxury of being oneself“, explains Jan Edöcs, CEO of Milus International. With its innovative product lines, Milus has re-defined the meaning of luxury. The attention to detail and limitless creativity of the models themselves help to reflect the intrinsic values of its wearers – such as independence, sensuality and self-confidence.
  
"Highly Personal": This thought is central to the communication campaign. Milus allows luxury to be itself while transferring the brand philosophy to products and positioning sensual creativity in the foreground through the statement „Highly Personal“. The people who wear a Milus watch are true to themselves. They listen to their inner being. The current advertising campaign shows exceptional women and men in a very sensual way as portrayed by the German photographer Dieter Eikelpoth. |
