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AUDEMARS PIGUET AND WESTIME TO ANNOUNCE THE CREATION OF THE LIMITED EDITION
ROYAL OAK OFFSHORE RODEO DRIVE
       
Limited Edition of 50 pieces to honor Westime, the world-renowned Los Angeles purveyor of fine timepieces

May 16, 2005 (Beverly Hills, CA) - AUDEMARS PIGUET is privileged to announce the creation of the Limited Edition Royal Oak Offshore Rodeo Drive to honor the high-end Los Angeles watch retailer Westime, which recently added a second location on Via Rodeo in Beverly Hills in addition to its main store at the Westside Pavilion on West Pico Boulevard.

"Westime since its inception has been a trendsetter in the world of high-end watch retailing, and it is recognized as one of the five best luxury watch stores in the world," said François-Henry Bennahmias, President of Audemars Piguet North America. [The owners of Westime] "Barbara and John Simonian have been extraordinary friends and supporters of the re-launch and success of Audemars Piguet in the US. With this Royal Oak Offshore Rodeo Drive we celebrate one of the premier jewelers in the world".

Westime is recognized as one of the leading purveyors of the worlds' finest timepieces, carrying many Limited Editions and unique pieces from the most prestigious brands, and is known for its unparalleled service.

"I have been in business with Audemars Piguet for years and became their number one retailer for many years," says Barbara Simonian. "I wanted to celebrate our partnership and collaboration in a unique way by making a limited edition for my flagship store on Rodeo Drive. The idea was to take one of the best selling watches from Audemars Piguet and give it a Beverly Hills, California touch. The "Rodeo Drive" edition is limited to only 50 watches, and we anticipate a great response from collectors and watch lovers within the first weeks of introduction. Many of the 50 watches are already reserved by our regular customers."

Available exclusively at Westime in Beverly Hills, the design of the Royal Oak Offshore Rodeo Drive features the distinctive blue and white signature colors of Rodeo Drive with sky blue numerals on a white dial set in a stainless steel case on light blue crocodile strap. The back of the case is engraved with "Rodeo Drive" in the center, "Royal Oak Offshore" around the top and "Limited Edition" around the bottom. The watch will retail for $22,900 and be delivered in a white lacquered box with sky blue AP logo and cream colored leather and wood interior.