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 Concord is returning to the centre of the watch-making stage by redefining itself with a bold new philosophy, aggressive positioning and innovative, unexpected product design. Backed by the MGI Luxury Group and invigorated by an enthusiastic new team, the brand is undertaking a bold new repositioning strategy. A new face is giving clear expression to Concord’s personality and ambitions: to affirm its legitimacy in the high-end watch segment, while adopting an original iconoclastic approach. www.concord.ch |
